Gigi Pip: American Confidence

Gigi Pip: American Confidence

Every great outfit has a finishing touch, and few accessories transform a look quite like the right hat. At San Martini, we believe in curating a closet built around timeless style, unhurried luxury, and pieces that make you feel like the best version of yourself. That's exactly why we're proud to carry Gigi Pip, the American-designed hat brand on a mission to build confidence in women, one hat at a time.

If you've scrolled through Instagram, flipped through Vogue or Vanity Fair, or browsed the racks at Nordstrom, chances are you've already seen Gigi Pip's work. With over 314,000 Instagram followers, features in Forbes and People, and retail placements at Anthropologie, Revolve, and Free People, this Salt Lake City brand has become one of the most recognized names in contemporary fashion accessories. But what makes Gigi Pip special isn't just celebrity buzz, it's the story, the craftsmanship, and the heart behind every single hat.

Let's take a closer look at why Gigi Pip belongs in your curated closet, and why San Martini is thrilled to bring their hats and accessories to you.

A Spare Bedroom, A Black Friday Launch, & A Dream

The Gigi Pip story begins the way the best stories do, with a gap that needed filling and two people bold enough to fill it. In 2015, Ginger Parrish was a lifestyle blogger and self-described hat lover. Friends and family constantly asked where she found her hats. The problem? There was no one-stop destination for high-quality, fashionable women's hats at an accessible price point. Men's hats had long enjoyed superior construction and design options. Women's hats? Not so much.

Ginger and her husband Jon Parrish, a serial entrepreneur with a sharp eye for business, decided to change that. They launched Gigi Pip, a playful spin on the founder’s name "Ginger Parrish,” on Black Friday 2015 from their spare bedroom. Ginger has joked that they "ruined Thanksgiving" that year, staying up until midnight to hit the launch button while the rest of the family slept off turkey dinners.

The response was immediate. What started as a small online shop grew rapidly into a multi-million-dollar brand. By 2017, Gigi Pip had opened its first physical storefront in Salt Lake City. Today, the company generates an estimated $10–16 million in annual revenue, operates flagship stores in Salt Lake City and Nashville, and ships hats to customers across the country and beyond. Not bad for a brand born in a spare bedroom.

"For The Woman Who Wears Many Hats"

At the core of Gigi Pip is a tagline that resonates far beyond fashion: "For the Woman Who Wears Many Hats." It's a double meaning that captures the brand's soul. In the literal sense, Gigi Pip designs beautiful felt hats, straw hats, western hats, trucker caps, bucket hats, and more. In the figurative sense, the brand celebrates every role a woman plays as a professional, mother, friend, creative, leader, adventurer.

The company's official mission is "to build confidence in women and the many hats that they wear." Founder Ginger Parrish has spoken openly about her own struggles with imposter syndrome and the daily fight to show up with confidence, even when it feels uncomfortable. In a candid interview, she shared: "I fight for the confidence to run meetings when I would rather sit back and let someone else do it." That vulnerability is exactly what makes Gigi Pip's message feel authentic rather than performative.

This philosophy runs through everything the brand does, from its inclusive sizing (hats come in XXS through XL with adjustable velcro sweatbands for a custom fit) to its community-driven social media presence, where the hashtag #TheHatsWeWear invites customers to share the many roles they proudly own. It's empowerment you can actually wear, and it's a value system that aligns perfectly with what we do here at San Martini; helping you build a personal style that reflects who you truly are.

The Craft Behind The Confidence

One of the most remarkable things about Gigi Pip is what you can't see just by looking at a hat. Each Gigi Pip hat passes through an astonishing 66 to 70+ individual steps before it reaches your doorstep. That's not marketing hyperbole, it's a genuine commitment to quality that sets Gigi Pip apart from fast-fashion competitors.

The process starts in Salt Lake City, where every hat is designed by Gigi Pip's creative team. Materials are sourced globally for the highest quality: Australian wool for their signature felt hats, Guatemalan palm for handcrafted straw styles, premium leathers from Europe and Asia, and carefully selected cotton fabrics. From there, production moves to trusted factory partners around the world at facilities that Ginger and Jon personally visit to ensure quality standards and fair treatment of workers.

Multiple quality checks happen at every stage of production. Hats are shaped, steamed, trimmed, lined with silky interior fabric for comfort and durability, and inspected before shipping. The result is a product that feels noticeably different in your hands, and on your head, from anything you'd find on a fast-fashion rack.

This dedication to craftsmanship is a big reason why San Martini chose to partner with Gigi Pip. Our philosophy has always been about curating the finest products from brands that share our commitment to quality and timeless style. Gigi Pip checks every box.

What's In The Collection

Gigi Pip's product range has expanded dramatically since those early days. Today, the brand offers an impressive lineup that goes well beyond hats, though hats remain the star of the show.

Felt hats are the brand's foundation, ranging from approximately $112 to $168 and spanning classic fedoras, wide brims, pencil brims, and rancher silhouettes. The Monroe Rancher, a clean-lined wide brim fedora, has long been one of the brand's bestsellers and a favorite among fashion editors and influencers alike. Other popular styles include the Emma Wide Brim Fedora, the Maude Pencil Brim, and the Scottie Fedora, all designed to complement everything from jeans and boots to a tailored blazer.

Straw hats arrive each spring and summer, priced from about $99 to $275, featuring handcrafted options in Guatemalan palm and other natural materials. These aren't your disposable beach hats, they're investment pieces designed to last season after season.

Western hats have become a major category for the brand, reflecting both the current western fashion revival and Gigi Pip's Utah roots. Their presence at events like Cowboy Christmas during the National Finals Rodeo in Las Vegas, where they've exhibited for five consecutive years, underscores their credibility in this space.

Beyond hats, Gigi Pip now offers bags, sunglasses, hat bands and trims, hat care products, beanies, scarves, and even apparel. Hat bands deserve special mention: they're an affordable way to customize and refresh a hat you already own, making each piece feel new again.

Right here at San Martini, you can shop Gigi Pip styles including the Gigi Sports Vintage Trucker and the Gigi Rodeo Trucker Hat, both perfect for adding effortless, American-designed cool to your everyday look. These versatile pieces pair beautifully with your wardrobe, whether you're headed to the farmer's market, a weekend road trip, or just running errands in style.

The Hat Bar Experience

Gigi Pip crafts experiences through their Custom Hat Bar, launched in June 2024. They offer a 45-minute one-on-one session with a hat expert for $250 per person. Guests choose any hat, receive a tailored fitting, and customize their pick with hat bands, feathers, beads, and even hot branding with personal initials or symbols. A complimentary mocktail rounds out the experience. Virtual sessions via Zoom are available too, making the Hat Bar accessible nationwide.

The brand's Traveling Hat Bar, a converted shipping container stocked with over 750 hats, has journeyed from California to Florida and even Hawaii, popping up at corporate events, bachelorette parties, and birthday celebrations. In October 2025, Gigi Pip upped the ante by opening a hidden speakeasy inside their Salt Lake City flagship, a private event space where guests can enjoy the full Hat Bar experience in an intimate, curated setting.

Their newest flagship, which opened at Nashville Yards in March 2025, shares space with Two Roads Hat Co. (Gigi Pip's men's hat line), each brand with its own entrance connected by a custom hat bar. The 2,000+ square foot space hosts curated events featuring live music fitting for Music City. 

This experiential approach to retail reflects something Jon Parrish has said openly: he sometimes views their stores "more of as a marketing initiative than a revenue channel." The goal is human connection, not just transactions. It's a philosophy that resonates deeply with San Martini's own ethos of unhurried luxury and savoring the moment.

Building Your Personal Style With Investment Accessories

Here's the thing about a great hat: it does more work than almost any other accessory in your closet. A well-chosen felt hat elevates a simple jeans-and-tee outfit into something editorial. A straw hat turns a sundress into a French Riviera moment. A trucker cap adds personality to your athleisure. And unlike trendy pieces that feel dated by next season, quality hats are genuinely timeless style investments.

Gigi Pip understands this, which is why their designs lean classic rather than trendy. Neutral palettes, clean silhouettes, and versatile shapes mean their hats work across seasons and styles. The adjustable sizing ensures a perfect fit, and the durable construction means you're buying a piece you'll reach for again and again.

If you're building a curated closet or a new travel wardrobe, the kind of intentional, high-quality wardrobe that San Martini specializes in helping you create, a Gigi Pip hat is one of the smartest additions you can make. Start with a versatile felt hat in a neutral tone for fall and winter. Add a straw option for warm-weather months. Layer in a trucker cap for casual days (similar to the ones your dad and uncles would wear). Each piece multiplies the outfits in your rotation without adding clutter.

And because Gigi Pip offers a Confidence Guarantee, covering shipping both ways if you need an exchange, there's virtually no risk in finding your perfect match.

Why San Martini Is Proud To Carry Gigi Pip

At San Martini, every brand we carry is chosen with intention. We look for quality craftsmanship, thoughtful design, and values that align with our own commitment to timeless style and curated living. Gigi Pip delivers on all counts.

They're an American brand with a genuine mission rooted in empowerment. Their hats are built through a meticulous multi-step process using premium materials. They've earned the trust of major retailers like Nordstrom and Anthropologie while maintaining the soul of an independent brand. And their commitment to inclusive sizing, experiential retail, and community building mirrors the kind of personal, curated shopping experience we strive to create at San Martini.

Whether you're shopping for your first statement hat, looking for the perfect accessory to complete a weekend capsule wardrobe, or searching for a gift that says "I believe in you," Gigi Pip is an exceptional choice. Browse our Gigi Pip collection at sanmartini.net, and discover why over 10,000 five-star reviews can't be wrong.

It's time to wear the hat and own every role you play.

References

0 comments

Leave a comment

Please note, comments need to be approved before they are published.