San Martini - The Beginning

San Martini - The Beginning

A Brand Built on the Art of Slowing Down

San Martini is more than a name. It’s a tribute — an ode to two grandfathers, Russ and Chuck, and the golden ritual they both honored with deep devotion: Martini Time. That sacred pause in the day — marked by the clink of ice, the low hum of big band music, and the company of family — wasn’t just about a drink. It was about a way of being. Slowing down. Soaking up the sun. Sharing a laugh. Holding a moment before the rush of dinner and the end of the day.

Whether it was Grampa Russ with his 2-to-1 Burnett’s gin and vermouth martinis (orange peel garnish mandatory, but NOT a recommended drink to have), or Grampa Chuck with his cold Bombay Sapphire on the rocks with an olive or a crisp Molson, these were the moments that shaped what San Martini stands for: peace, style, and the simple joy of being present.

At both homes, “Time to wash up!” signaled the close of that golden hour — an affectionate interruption to return to the table, the family, and the fullness of life.

Our Vision

Years later, the spirit of San Martini found new life in the sun-washed hills of Provence. Days filled with long walks through vineyards, spontaneous picnics with cheese and baguette in tow, World Cup celebrations in village squares, and coastlines traced by vintage convertibles — all felt like a continuation of that legacy. Life, unhurried. Rich with color, culture, cocktails, and casual elegance.

There’s a cinematic thread here, too. The grace of Cary Grant, the cool of Steve McQueen, the poise of Grace Kelly and Audrey Hepburn — style icons that graced the French Riviera who remind us that fashion is less about flash and more about presence. That refined living is an attitude, not a price tag.

What San Martini Stands For

San Martini is a lifestyle brand inspired by timeless rituals, European summers, and American nostalgia. We believe in everyday elegance, in dressing well for yourself, in holding space for moments that matter.

This brand was born at the intersection of memory and aspiration — where French Riviera glamour meets lakeside leisure. Where Provencal vineyards echo the same memory of the clinking of Grampa’s rocks glass in Lake Erie. And where fashion isn’t a trend, but a state of mind.

So here’s to the magic hour. To sun-drenched patios. To card games with friends. To “just one more before dinner.”

Because It’s Martini Time Somewhere.

Our Mission

San Martini is your one-stop-online-shop for well-curated living. We’re a small team with a big appetite for quality, always searching for goods that elevate the everyday. Whether it’s clothing, homewares, or hard-to-find essentials, we aim to bring you things that make life feel a little more special.

We believe in great stories. In warm welcomes. In customer service that actually serves. And we’re always evolving—so if you’ve got an idea, we’re all ears.

This is more than a shop. It’s a lifestyle. Let’s make it memorable.

The Paper

Image Courtesy of Nostalgia Killer

Our blog, The Paper, is a nod to Grampa Russ’ daily ritual — reading the newspaper front to back, crossword included. The Paper is where we share what’s new: brand updates, behind-the-scenes stories, fashion insights, and collaborations we're proud to host.

We honor that tradition of staying informed — not just about the world, but about the things that bring us joy.